The National Guard Association of the United States (NGAUS) is the nation’s oldest military association and serves as a primary congressional lobbying organization for the U.S. National Guard. Its annual convention brings thousands of National Guard leaders, military personnel, industry representatives, and guests to a host city. In 2026, Indianapolis hosted the convention.
I served as the sole creative lead responsible for developing the artwork and visual applications associated with Rolls-Royce’s presence at the event. While simultaneously managing creative responsibilities for the INvestment event, I developed and coordinated the branding for the NGAUS convention booth, supporting events, and airport advertising. This required managing multiple creative deliverables, timelines, specifications, and vendor communications across several locations.
As the largest sponsor of NGAUS, Rolls-Royce hosted a two-day golf event, including a luncheon at the Indianapolis Motor Speedway Brickyard clubhouse on the first day. I developed the environmental branding for the luncheon experience, using product-specific graphics and Rolls-Royce branding across vinyl banners on the exterior deck. Large razor sail banners positioned the Rolls-Royce logo at a high, visible location, providing both brand presence and wayfinding for golfers moving through the venue.
A step-and-repeat banner was positioned behind the DJ booth to reinforce the relationship between NGAUS and Rolls-Royce while providing a branded backdrop for event photography.
The convention booth was designed as a focused, single-conference environment incorporating the INvestment campaign and displays featuring an engine and aircraft models.
I developed the booth graphics and visual direction to create a clean, cohesive environment where Rolls-Royce executives and sales representatives could engage directly with military organizations, National Guard representatives, and other event attendees. The booth provided a physical extension of the broader campaign while supporting the business and relationship-building objectives of the convention.
The final NGAUS event was a gathering at the Indiana State Museum. Although the event was not hosted by Rolls-Royce, we were provided designated areas where the company could incorporate its branding. I developed the graphics for these placements, including razor sail banners positioned at the front entrance to welcome arriving buses and additional banners greeting guests entering from the Indianapolis Canal at the rear of the facility.
The NGAUS program represented a significant creative and production challenge, with multiple events, locations, vendors, and deliverables moving forward simultaneously. I was responsible for maintaining creative consistency while managing changing requirements, production specifications, graphic rotations, and vendor communications across the various applications.
Rather than treating each location as a separate project, I approached the assignment as one connected brand experience—from the first airport arrival through the convention, golf luncheon, post-event celebration, and departure. Managing that scope while delivering the required artwork on schedule demonstrated my ability to balance creative development with organization, production awareness, and execution under demanding timelines.