This event was a ribbon-cutting celebration commemorating the opening of expanded and modernized manufacturing and test facilities.The $1 billion investment in Indiana reinforces the company’s role as a leading advanced manufacturer, supporting America’s defense capabilities while creating economic opportunities for local communities. The landmark event featured presentations from government officials, followed by guided tours of the newly expanded facilities.
I collaborated closely with communications personnel to develop the “INVested” event identity. I helped shape the creative direction around the Indiana theme, using the state as a visual and messaging foundation to communicate the broader impact of the investment. From the initial concept, I developed a flexible campaign system that could extend across event communications, environmental graphics, employee engagement, and recruitment messaging—reinforcing Indiana’s role in developing technology for U.S. defense.
I carried the visual identity through the guest experience, developing invitations, name tags, reserved seating signs, and press passes for government officials, military officers, executives, and internal personnel. I also developed the branded apparel and lanyard concepts used by employees throughout the event. These elements helped create a consistent visual presence across the physical event, photography, social media, and local news coverage. Event giveaways, including custom challenge coins and tumblers, extended the identity beyond the event itself.
The mural above was developed as a tribute to the employees who have dedicated their careers to the facility and to delivering advanced aerospace technology. The piece helped connect the scale of the investment to the people whose work makes those capabilities possible.
I developed a series of “humanity” graphics using photography from a photoshoot I directed. The imagery brought a more personal dimension to the event, highlighting the people behind the technology and reinforcing the human impact of the investment in Indiana.
I developed the visual content for 8-foot pillars positioned throughout the guest experience, highlighting key statistics for each featured engine, including horsepower, production totals, flight hours, and the aircraft platforms they power. Guests were able to interact with subject matter experts and explore the engine display while the graphics provided accessible context about the technology.
I also worked with our external vendor on a timeline display that incorporated video and graphics to present historical information leading to the company’s current capabilities.
The stage area featured an LED screen spanning the entire width of the presentation space. Approximately 150 guests were seated, while more than 200 employees filled the standing area wearing branded shirts I created for the event. The cohesive visual identity provided a strong backdrop for the selfie station, presentations, and local news broadcasts. Branded videos and imagery reinforced the campaign throughout the event, while government officials contributed speeches and engaged directly with employees.
Following the event, government and military officials toured test cells and other areas of the expanded facility. I helped establish the visual experience for these tour stops, with graphics providing visitors with context about the technology and capabilities they were about to see. This extended the event’s storytelling beyond the main celebration and into the facility itself.
